From the Bar to the Blueprint: The Story Behind Frescolive

Some of the best ideas don’t start in boardrooms-they start behind bars. Not the kind you’re thinking of, but the ones where cocktails are flying, guests are lined up three deep, and every second counts.

That’s where I was when the idea for Frescolive first came to life.

Back in the early ’90s, I was working long shifts at a busy bar on Long Island. It was the kind of place where you’d need speed, precision, and instinct just to keep up. But every night, the same problem would rear its head- those messy, awkward garnish trays. You know the ones: cracked lids, soggy olives, leaky juices all over the counter. It slowed us down, looked terrible in front of guests, and made clean-up a pain.

I kept thinking, “There has to be a better way.”

Turns out, there wasn’t. So I decided to build one.

The Long Road from Idea to Reality

Like most real stories, mine wasn’t instant. It started with sketches on bar napkins during slow nights. I experimented with early prototypes, got frustrated, shelved it for a while-then picked it back up again. Life happened. Work continued. But that idea never left.

Over time, I found manufacturers refined the design, and finally secured a patent. There were false starts, trade show trial runs, and plenty of learning curves. But every version got better. More durable. More refined. More “ready.”

And then… it was.

What Frescolive Stands For

Frescolive isn’t just a product. It’s a problem-solver. It’s a bartender’s best-kept secret. It’s a host’s secret weapon. It’s a reflection of years spent behind the scenes-understanding what slows people down, what adds friction, and what turns “good” service into “great.”

We built this for the professionals, the perfectionists, the party-throwers, and everyone who gives a damn about the details.

Still Just Getting Started

Now that Frescolive is out in the world, I’m proud of what it represents. But I also know this is just the beginning. We’re building more than a product-we’re building a community of people who care about what they serve and how they serve it.

If you’re one of them, welcome.

Let’s make it cleaner. Let’s make it faster.

Let’s make it stand out.

-Kevin